Why Slowtrends Exists

Trends move fast. So fast that before we’ve fully noticed them, they’ve already been replaced.

In today’s world, trends often feel disposable — designed for quick consumption, rapid turnover, and instant relevance. They arrive with urgency and leave without meaning. And yet, we keep being told to chase them, adopt them, and move on just as quickly.

Slowtrends was born as a response to that speed.

Because not everything that shapes our lives is fleeting. Some things grow slowly, quietly, and over time. The habits we return to. The rituals that ground us. The ways of living that feel natural long after the novelty has worn off.

A Different Kind of Trend

Slowtrends focuses on a different kind of trend — one that isn’t defined by a season, a launch, or a moment of hype. These are the trends that endure. The ones rooted in intention, consistency, and a slower pace of living. The trends that are here to stay and form part of our lives.

We believe that slowness isn’t a step backward. It’s a way forward. A way of choosing depth over speed, longevity over excess, and meaning over momentum. In a culture that constantly asks for more, faster, newer — slowing down becomes a quiet act of resistance.

Slowtrends is a space to explore the habits and ideas that are sustainable overtime, the small changes and gestures that don't cost us the earth, that help make our individual lives and our collective communities meaningful. From mindful routines and conscious consumption to thoughtful design, wellness, and everyday rituals that make life feel more intentional. Not what’s trending right now — but what continues to matter.

The Trends That Stay

Slowtrends isn’t about rejecting change. It’s about redefining it. Letting change happen at a human pace, and building a relationship with the things we bring into our lives — instead of discarding them when they no longer feel exciting.

In a culture built on speed, convenience has become the ultimate selling point. One click. Next day delivery. Easy replacements. Endless choice. What was once considered helpful has quietly become destructive — not just to the planet, but to the way we value what we already have.

Because convenience and ease, while tempting, are often the biggest killers of sustainable living. When everything is quick to replace, nothing feels worth keeping. When buying new is easier than repairing, reusing, or rethinking, disposability becomes the default.

This is where we slow down.This is where we rethink what's valuable.

Since its inception in 2017, Slowtrends has grown from just tips and suggestions on how to live more sustainably, into a multidisciplinary studio where we help people make informed decisions about their interior spaces, their daily habits and their overall intentional direction.

And we hope to continue to evolve. Slowly and with grounded appreciation.