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Why Slowtrends Exists
In today’s world, trends often feel disposable — designed for quick consumption, rapid turnover, and instant relevance.
2 days ago2 min read
How Greenwashing Became Normal
Greenwashing no longer shocks anyone. It doesn’t look like an outright lie. It doesn’t feel like deception. Most of the time, it arrives softly—wrapped in the language of care, progress, and responsibility. A muted colour palette. A leaf icon. A promise to do better and a big claim.
3 days ago3 min read
The Rise — and Limits — of Ethical Rating Platforms
People are not indifferent. They are confused. Across forums, comment sections, and social platforms, the same frustration appears again and again: I want to make better choices, but I don’t know who to trust anymore. Consumers look for guidance, turn to ethical and sustainability rating websites, and quickly hit a wall. Paywalls. Missing brands. Vague scores. Little explanation. What was meant to reduce confusion often ends up reinforcing it. Over the past decade, a growing
4 days ago3 min read
What the Vegan Label Actually Means
It sounds clear, principled, uncompromising. When consumers see a vegan label on a product, many assume they know exactly what it stands for: no animal harm, no animal exploitation, no hidden contradictions.
4 days ago3 min read
Barraques: A Valencian Townhouse Reimagined
This house styling focused on maintaining the original and most authentic features of the house and turn it into a practical and inviting holiday home.
6 days ago3 min read
Mediterranean home styling
Mediterranean design reflects a way of living. It speaks of slower mornings, shared meals, open windows, and an appreciation for small details.
Feb 53 min read
The Illusion of the “Ethical” Label
We want to trust that “ethical” means justice — that a company selling goods labeled as ethically produced is uplifting workers, paying fair wages, and protecting human dignity. We hope that when we buy something labeled ethical, we are voting for a better system, not just consuming another product.
Feb 43 min read
Solana apartment: light & craft
This house styling focused on maintaining the original and most authentic features of the house and turn it into a practical and inviting holiday home.
Feb 13 min read
Home styling for sales/rentals
The before-and-after contrast is powerful because it shows how small, thoughtful changes — natural textures, warm woods, restrained styling — can completely shift how a room feels.
Jan 304 min read
The Myth of the Responsible Consumer
We are told we have power. That every purchase is a vote. That our wallets can change the world. That if enough individuals make the right choices, markets will respond, corporations will adapt, and the system will slowly correct itself.
Jan 273 min read
Ombria apartment: function & story
This house styling focused on maintaining the original and most authentic features of the house and turn it into a practical and inviting holiday home.
Jan 263 min read
Consumerism Burnout: When Caring Becomes Exhausting
People care about the environment. They care about slowing down climate change, defending social justice, protecting animals, and treating others with kindness. But caring has become exhausting.
Jan 243 min read
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